We are thrilled to unveil our refreshed brand!
Over the last six months, we have spent many hours developing a new brand that represents who we are as a business and a team.
We believe the new brand demonstrates the growth and evolution of our company since its establishment in 1951 with Don Roberts & Jack Morrow as its founders. While this is a change, our core focus of delivering business services to all our clients has not changed.
With the help of Tieman’s Creative, we have kept our name and created a new brand language that emulates something more modern and fresh.
We feel excited by these changes and believe the new brand will allow us to continue communicating our unique position as a business in regional NSW, QLD and Brisbane.
Check out the thinking behind the finalised result. We love it and hope you do too!
Our new-look explained.
Our new R+M logo mark is now executed with a fresh and modern style.
If you look closely, the “R” and the “M” meld into one letter, which is creative and fresh, yet simultaneously pays tribute to our past founders Don Roberts and Jack Morrow in 1951.
The new colours are also a bit different to our last pallette, which was a dark green, accompanied by other colours to represent the various services we have. We will go back to one hero colour, midnight blue, with three others to match, such as the green in the above logo.
Our new message.
We have worked on a new message to reflect our growth and diversity in professional services.
We will now be clearly defined as a “Professional Services Network.” This network can help clients get the help they need under one roof. These services include:
- AUDIT SERVICES
- FINANCIAL PLANNING
- SMSF SPECIALISTS
- BUSINESS INTEL
- TAX + LEGAL
- INFO TECH
- + MORE
Some things change, and some remain the same.
We’re incredibly proud of our work at roberts + morrow and thankful for the employees, partnerships, and clients that have accompanied us in our growth. We owe this new brand to all of you.
The roll-out will begin this week and will hopefully finish by the end of the month. We will soon introduce you to a new website, a new look for social media, and our newsletter, signage and stationary to help you navigate our business better to get the help you need.
If you have any questions, please don’t hesitate to contact us via firstname.lastname@example.org.